Grocery Illustration

1956 – The Gentle Cigarette

Mom, baby, and a Philip Morris cigarette ad.

You might wonder what this sweet illustration of a mother cuddling her newborn baby has to do with cigarettes. The ad from Philip Morris offers the following explanation.

Proud mothers, please forgive us if we too feel something of the pride of a new parent. For new Philip Morris, today’s Philip Morris, is delighting smokers everywhere.

Philip Morris Cigarettes Ad – Glamour March 1956

It goes on.

Enjoy the gentle pleasure, the fresh unfiltered flavor, of this new cigarette, born gentle, then refined to special gentleness .

Let’s file this one under cringe-worthy.

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