In 1952 it is likely that women buying Today’s Woman magazine were also making their own clothes. This means that she would be knowledgeable about fabric that could be bought by the yard at a local store. That is perhaps why Botany Fabric was advertising in the April 1952 edition of Today’s Woman magazine.
Here’s a closeup of their clever logo.
According to the ad, the sleek black dress you see was made from their line of Spring Frolic Colors in Baronette Crepe. The pattern used? McCalls 8856.
I took a chance and Googled “McCalls Pattern #8856 from 1952”. And sure enough– I was able to get a picture of the original pattern. Amazing.
Here is another Botany Fabric Ad. This one is from 1949. According to the tagline, Botany fabrics began in 1889. However, according to Wikipedia, the company ended in 1955.
I just learned what a peplum is. Interesting. I’m glad the days of home sewing are gone.
I regret that I am no longer thin enough to wear a peplum, but I’m so glad the days of girdles and tight-fitting dresses and no longer expected of us. BTW Elaine. It is so nice to “talk” to you. I so enjoy your postings on Farmers Wife Magazine.
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Thank you so much!