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1951 – Community Silverplate Lovers Illustration

Jon Whitcomb Illustration for Oneida Silverplate Cutlery

Jon Whitcomb illustration for Oneida Community Silverplate Flatware
Jon Whitcomb illustration for Oneida Community Silverplate Flatware

We continue our 28 Days of Love series with these mid-century lovers advertising Community Silverplate flatware. The ad was published in the May 1951 edition of Glamour magazine. Shall we assume that the audience for this ad is the bride-to-be?

For Keeps . . . Have you picked your pattern? There are four so perfect you’ll find it hard to choose . . .

Community Silverplate Ad – Glamour May 1951

The illustration is from busy mid-century illustrator Jon Whitcomb who never failed to tell a story with his art. The classic couple in a tender embrace is a mid-century gem.

The ad shows 4 different patterns. The all-important silverware pattern was of mid-century importance for a perfect place setting. The choices are as follows.

  • Evening Star
  • Morning Star
  • Lady Hamilton
  • Coronation

A dinner service for eight sold for $53.75. I was able to find all 4 patterns available today from antique dealers. In today’s world, a single 4-piece set sells for about $25.00 or the full set for about $250. With the proper polish, these wonderful antiques look brand new.

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