There seemed to be just as many bra manufactures as women’s magazines competing for the attention of the mid-century woman. Bras were important members of her unseen wardrobe which also included girdles, body suits, hosiery, and slips. Each bra ad seemed to include a combination of elegance and sex such as the one you see here. Note the small print at the bottom of the ad where one could write to receive an advertising brochure called “A Bra for Every Fashion” direct from the wizard of bras. Apparently, the disturbing blurry figure behind her is the wizard.
Mid-Century Page 
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