Beauty

1965 – Synthetic Hair

This towering beehive from Sears Wigs would make Marge Simpson proud.

As the 1950’s progressed, so did fashions for your head. Suddenly, hats were no longer in style. By the mid-1960’s the need to wear a hat was replaced with the need to have a stylish hairdo. Meanwhile, scientists were producing man made fibers known today as synthetics. The technology was such that cottons, linens, and silks were replaced with polyester for the clothing industry, and natural hair was replaced with the man-made kind for wig producers. The wig industry gave women more options for style up top.

Sears took advantage of the trend and published this magazine in the 1960’s titled, “Sears Fashion Hairpieces and Wigs”. Here is a sampling of what they sold.

1965 – Sears Wigs Magazine – Front Page Beehive
Classic Bun Hair Style from 1965 Sears Wigs - Midcenturypage.com
Classic Bun Hair Style from 1965 Sears Wigs – Midcenturypage.com
Vintage Glam - Beehive Hairstyle from Sears Wigs
Vintage Glam – Beehive Hairstyle from Sears Wigs
1965 -Sears Wigs - Towering Beehive - From Midcenturypage.com
1965 -Sears Wigs – Towering Beehive – From Midcenturypage.com

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