This full page black and white ad for Henrietta’s Bridal caught my eye when browsing through the pages of the June 1964 edition of Bride & Home magazine. I was reminded that the thrill of bridal dress shopping has not changed during the near 6 decades since this ad was released.
“At the push of a button, an unending array of Bridal Fashions is automatically conveyed before the Bride in the privacy of her own spacious room.”
The copy references Bridal consultant Miss Jane Hale and gives the following address.
334 Ninth Street – Brooklyn 25, N.Y. – ST 8-1166
I was intrigued that a small business with one location would be able to give specific details such as a bridal consultant’s name in a national magazine. I googled the shop to see if it still exists, and found the photo below.
Mid-Century Page 
Hello Janet…My name is Stacy Chiarello. My family owned Henrietta’s Bridal from the 50’s thru the mid 80’s. I just saw that Hedda Kleinfeld passed at 89..and so I Googled my family’s business. If you would like to learn more about it feel free to call me or email. 561-223-7131… stace64@aol.com
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Hello Janet….My family owned Henrietta’s Bridal until 1983….I’d be happy to let you know it’s full history….You may email me at stace64@aol.com… Regards, Stacy Chiarello I would be happy to give my cell number when you email.
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Hi Stacy, my mother bought her gown at Henrietta’s around 1958/59. When I was getting married 1982 we went to Henrietta’s for my gown as well.
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I bought my wedding gown at Henrietta’s in 1975. I saw it on the cover of Brides magazine and had to have it. This August I’ll be married 50 years and sometimes I take my gown out of the closet to admire it and my perfect wedding day that has led to a wonderful and loving marriage.
Gilda Birman
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Thanks so much for sharing your story Gilda. I bet your wedding gown is beautiful. Congratulations on your upcoming 50 year anniversary.
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