Fashion

1950 Floor Length Fancy Fur

Mid-century Fur Ad from an upscale magazine

1950 Fur with Brocade Lining from Flair Magazine
1950 Fur with Brocade Lining from Flair Magazine

This 1950 high fashion fur ad was published in the upscale and short-lived Flair Magazine. The magazine was written for high-class New Yorkers with a lifestyle different from middle class mid-century post-war Americans who longed for fur coats.

It is likely that the audience for this fur ad already had furs in her closet. Note that she is wearing pants. “What, this old thing?” No word what she was wearing on top under the fur. Perhaps nothing.

Bernhaus Leius Furs - New York, New York - 1950
Bernhaus Leius Furs – New York, New York – 1950
Midcenturypage.com - Reimagined version of fur ad from 1950
Midcenturypage.com – Reimagined version of fur ad from 1950

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