1957 DuPont Nylon Ad
Fashion

1957 Legs in Nylons

1957 DuPont ad promoting the concept of nylons for "lovely" legs.

The concept of stockings have evolved through the years. The ad you see was published in 1957 when it was common to wear nylon hosiery that was held up with a garter. DuPont, and not Hanes was actually the sponsor of this ad which was meant to educate women on the possibilities of nylon stockings for fashion and flattery. Thankfully this concept is behind us.

1957 DuPont Nylon ad
1957 ad for DuPont Nylon showing women’s legs seen by an admiring man.
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

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