Mid-century kitchen and kids

1963 Mom, Kids, and Ice Cream

1963 GE Refrigerator ad featuring a mom, kids, and gold kitchen.

A gold fridge with a freezer at the bottom was all the rage when this ad appeared in the August 1963 issue of Good Housekeeping magazine. Photo shows a mom handing ice cream to little girls in crisp cotton dresses and little boys in wool shorts. If you look closely, you will see a birthday cake in the background. Shall we assume that the kiddos waiting in line are snazzily dressed because they are guests at a birthday party? Perhaps they just finished a round of pin the tail on the donkey. Let’s see . . . the posing children are now 53 years older. Now instead of birthday parties, they are celebrating at retirement parties. Time flies.


Mid-century kitchen
Full page color ad from 1963 for GE.
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