Fashion

Fashion Evolution: 1950s to 1960s in McCalls

Fashion evolved significantly from the 1950s to 1960s, transitioning from cinched-waist designs to bold, comfortable summer outfits.

To understand how fashion changed from the 1950s to 1960s, look no further than this article from the May 1961 edition of McCalls women’s magazine.

Summer Fashion from 1961

At Ease – Fashion Article – McCalls May 1961

The magazine featured a fashion article titled “At Ease” showing new looks for summer outfits.

The easiest, breeziest, prettiest playtime clothes to present date.

Note the styling. Their hair and makeup are classic 1960s. For the outfits, the prints are bold and the colors are vivid.

Here is the 2nd part of the article. Note the playful styling and daring shorts which were described as “the briefest of shorts”.

The Briefest of Shorts, Terry Top and Gingham Band on Straw Hat. McCalls May 1961

“Easy to move in, lovely to loaf in – new stretch fabrics, knitted or woven, used fittingly in pants and tops and even skirts and dresses. Here, a snowy white stretch terry pullover of Helanca and cotton knit, soft and flexible with a crew neck and long, sunburn foiling sleeves. We show it with the briefest of shorts, about $12. Both by Sylvia de Gay for Robert Sloan.”

McCalls – May 1961

Spring Fashion from 1959

I enjoy flipping through my collection of mid-century fashion magazines. I like to see how the styles changed through the years and decades. McCall’s specialized in fashion for the middle-class. Their looks were accessible and practical with impressive styling and photography.

Here is a look at a fashion article from only 2 years prior. This one is from March 1959.

Spring Dress Fashion Article – McCalls March 1959

Although later in the decade of the 1950s, the cinched-waist looks were noticeably fifties.

Spring Dress Fashion Article – McCalls March 1959

Also notable is the emphasis on glamour. In 1959, the looks still featured hats, gloves, and a bullet bra silhouette.

Summer Fashion from 1951

Here is a look at a McCalls fashion article from early in the 1950s. Here they discuss cotton for casual cool and comfort. Yet the girdle-requiring silhouette is anything but comfortable.

Clothes you love and live in Cottons – McCalls April 1951

Clothes you love and live in Cottons – McCalls April 1951

More Fifties Fashion on MidCenturyPage.com

More Sixties Fashion on MidCenturyPage.com

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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

1 comment on “Fashion Evolution: 1950s to 1960s in McCalls

  1. Pingback: Exploring McCalls Vintage Sewing Patterns from the 1960s – Mid-Century Page

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