Faithful readers of Glamour magazine were detail-oriented as they absorbed the trends of the time. To remain in fashion, attention was paid to clothing, shoes, jewelry, hats, and bags. However, to really be on trend, mid-century fashionistas knew one additional secret. Focus on undergarments. Silhouette was the dominant detail for 1950’s fashions. Bras, girdles, and slips were all part of the equation. Instructions were frequently provided to fashion magazine readers as editors passed on trend details through articles and illustrations.
This article from the March 1956 edition of Glamour magazine was one such example. The topic was undergarments and readers were told how to wear them.
Under a sheath, a bandeau in lace-overlaid sheer, and a slip lace-looped half-slip in nylon tricot.
and . . .
Under a soft-skirted dress, the same bandeau plus a full petticoat: a double layer of nylon tricot prettied with ribbons and lace.
To really be on trend, the article suggested using color and lace to make the undergarments fun. It talked of colors that you might find in your garden. Ginger Lily, Wild Rose, Primrose, and Hyacinth were the suggested colors. Even though the subject of the article was color, the magazine only provided black and white line drawings. Illustrations by Erica Perl reflected a feminine vibe which would have been important to women interested in fashion trends in 1956.
While the articles gave instruction to readers, it also helped its advertisers. The illustrations reflected items from brands such as Hollywood V-ette, Carter, and Gracette. Prices ranged from $1 to $13. All items could be purchased at Lord & Taylor.
Glamour magazine is a favorite of mine. While flipping through he pages, the talents of the editors, illustrators, and photographers are evident. Here’s the cover of the March 1956 issue.
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