Food

Nostalgic Fruitcake Recipe from 1952

In the sixties, receiving a fruitcake sparked mixed feelings, blending polite gratitude with dread about eating the traditionally dry dessert, despite its nostalgic charm.

As a kid growing up in the sixties, there was one certainty. Someone — a friend, neighbor, or relative would hand deliver a fruitcake to our door. It was always met with an enthusiastic “thank you and Merry Christmas to you too”. However, once the door closed, a sound of dread would echo through the house. And when you live in a “eat everything on your plate” household, a dry (yet chewy) slice of fruitcake was not the kind of cake you wanted to eat.

If you got a Fruitcake for Christmas, it may have come from the recipe contained in this mid-century ad from the November 1952 issue of Everywoman’s magazine.

Kraft Oil Fruitcake ad – November 1952 from Everywoman’s Magazine

Almost as quick as an everyday cake – when you use this recipe and Kraft Oil!

I do admit that I have never made a fruitcake. But, you are a fantastic 21st century baker. You will put your modern spin on this recipe. I’m guessing you will be successful at making this mid-century tradition delicious.

Here’s a closeup of the mid-century recipe.

And a closeup of a 1952 bottle of Kraft Oil.

Kraft Oil Bottle – Everywoman’s Magazine November 1952
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

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