How old is Santa? Older than this old timey rotary phone from Bell Telephone (AKA AT&T). This white dial phone with a Santa hat appeared in an ad for Bell System Yellow Pages. It was featured in the December 1964 edition of Ladies Home Journal.
Why not get the little shopping chores done by telephone this season.
Use your Yellow Pages to locate those last-minute gift ideas and to call about special holiday story hours.
Yellow Pages was the brand name for a printed directory that would come to every household. Also called the phone book, this valuable item would list every phone number in your community.
The phone book had commercial listings printed on yellow paper. This part was called the Yellow Pages. Yellow pages were organized by topic while household listings were organized alphabetically.
If you owned a business, you would pay extra for a larger listing in the Yellow Pages. This was a way to promote your business. Yellow Pages and phone books were necessities for every household until recently when smart phones became mainstream. You don’t need to use an ancient artifact to look up a phone number. You can get the info you need on your phone in seconds. Thank you Steve Jobs! Perhaps you are in heaven hanging out with Alexander Graham Bell.
Mid-Century Page 
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