Food Grocery

Squibb’s Sweeta: A Retro Advertising Story

She might regret that drop of sweetener.

I do love this ad for Sweeta artificial sweetener from Squibb. It didn’t come from the grocery story, but the pharmacy. Of course it hasn’t existed anywhere for decades thanks to its unfortunate tie to cancer.

Sweeta sweetner by Squibb – Coronet June 1954

Makes you wonder how many things we consume today will suffer the same fate.

Sweeta at your drugstore – By Squibb – Coronet June 1954
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

3 comments on “Squibb’s Sweeta: A Retro Advertising Story

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