This little buckaroo and his empty bowl comes to us all the way from 1952. The illustration of an eager boy and his accommodating mom is for an ad for a stand-alone Manitowoc Sub-zero freezer. The ad provides information to mid-century homemakers about how to potentially fit the freezer into the kitchen to serve as a partner to a refrigerator.
The sweet illustration of a mom and her high-top wearing cowboy is a sweet reminder of the quintessential mid-century pastime of afterschool snacks. The chocolate frozen kind delivered by an ice cream scoop is the best snack around.
Manitowoc freezers are still sold. The focus has switched from the home kitchen to the restaurant. The ice-making appliance is a popular choice for professionals.