Family

1952 – Manitowoc Frozen After-School Snack

Mom, ice cream, and a buckaroo's snack

This little buckaroo and his empty bowl comes to us all the way from 1952. The illustration of an eager boy and his accommodating mom is for an ad for a stand-alone Manitowoc Sub-zero freezer. The ad provides information to mid-century homemakers about how to potentially fit the freezer into the kitchen to serve as a partner to a refrigerator.

Needs only 2 1/2 by 3 feet of floor space, little more than your refrigerator takes. Put them side by side if you like.

Housewife plans room for a sub-zero Manitowoc freezer – Good Housekeeping August 1952
Manitowoc Sub-zero Stand-up freezer ad – Good Housekeeping August 1952

The sweet illustration of a mom and her high-top wearing cowboy is a sweet reminder of the quintessential mid-century pastime of afterschool snacks. The chocolate frozen kind delivered by an ice cream scoop is the best snack around.

More Information

Manitowoc freezers are still sold. The focus has switched from the home kitchen to the restaurant. The ice-making appliance is a popular choice for professionals.

Manitowoc ice machine from https://www.katom.com/ – 2022

https://www.manitowocice.com/Company

0 comments on “1952 – Manitowoc Frozen After-School Snack

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: