This kitschy kid is brought to us by Nabisco. Like other companies on this month’s Great American Brands feature, Nabisco relied on women’s magazines to advertise their cereal and cookie products to mid-century moms. Most of their ads showed close-up illustrations of kids. Here are a few.
Nabisco also used children to advertise their Shredded Wheat cereal. Nabisco’s shredded wheat is now sold by Post Cereal.
Nabisco products were also sold for use in recipes. Here they partnered with Jello to use Nabisco Coconut Bars and Jello Pie Fillings to make an ice-box cake.
They also sold Ritz crackers. Here’s a suggestion for a party tray. Add Nabisco’s Ritz Crackers to a platter of cheese and fruit.
Nabisco began in 1998 as the National Biscuit Company. Ritz crackers, Oreos, Newtons, and Shredded Wheat continue to be sold today. The company is currently owned by R J Reynolds.