Let’s file this one under extinct. It joins pointy bras, girdles, white gloves and tiny waistlines as artifacts from the past. Like it or not, these mid-century female necessities are buried in a time capsule never to return. The woman you see is wearing a portable hair dryer. It hooks on the back to a tube that sends warm air to the head from an appliance made to dry hair. The product for this ad is called the Lady Sunbeam. It is styled with a flower and feminine colors because you wouldn’t want to look ridiculous wearing it.
Here’s the process.
- Shampoo your hair
- Set your hair with curlers
- Sit under the Lady Sunbeam Hair Dryer until hair is dry
- Remove the curlers
- Comb out
- Admire your mid-century hairdo