We continue our 28 Days of Love series with these mid-century lovers advertising Community Silverplate flatware. The ad was published in the May 1951 edition of Glamour magazine. Shall we assume that the audience for this ad is the bride-to-be?
For Keeps . . . Have you picked your pattern? There are four so perfect you’ll find it hard to choose . . .
The illustration is from busy mid-century illustrator Jon Whitcomb who never failed to tell a story with his art. The classic couple in a tender embrace is a mid-century gem.
The ad shows 4 different patterns. The all-important silverware pattern was of mid-century importance for a perfect place setting. The choices are as follows.
- Evening Star
- Morning Star
- Lady Hamilton
- Coronation
A dinner service for eight sold for $53.75. I was able to find all 4 patterns available today from antique dealers. In today’s world, a single 4-piece set sells for about $25.00 or the full set for about $250. With the proper polish, these wonderful antiques look brand new.
Mid-Century Page 
Pingback: 1959 – Montgomery Clift – Mid-Century Page
Pingback: 10 Passionate Poses – Mid-Century Page
Pingback: The Art of Romance: 1950s Illustrations in Magazines – Mid-Century Page
Pingback: Community Silverware Ads by Jon Whitcomb – Mid-Century Page