Food Illustration

Pepsi and Mid-Century America: A Nostalgic Look

Mid-century Pepsi advertising highlighted its cultural significance and profit potential, showcasing ideal couples enjoying refreshing, lower-calorie drinks.

Mid-century couple having a Pepsi - March 1957 Woman's Day magazine
Mid-century couple having a Pepsi – March 1957 Woman’s Day magazine

Soda companies like Pepsi, Coke, and RC Cola meant big profits for advertising agencies in the mid-century. Of course, this is no different in today’s world. Drink advertising seems to be everywhere. Pepsi is an iconic brand for the American culture then and now.

This illustration of a mid-century couple taking a break with a bottle of Pepsi is from the March 1957 edition of Woman’s Day magazine.

Wanna be like this cool ideal couple? Have a Pepsi.

Today’s Pepsi, reduced in calories, is never heavy, never too sweet. Refresh without filling. Have a Pepsi!

Do it Yourself with Light Refreshment - 1957 Pepsi Ad
Do it Yourself with Light Refreshment – 1957 Pepsi Ad
Mid-century couple having a bottle of Pepsi - Vintage Love illustration from MidCenturyPage.com
Mid-century couple having a bottle of Pepsi – Vintage Love illustration from MidCenturyPage.com
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

5 comments on “Pepsi and Mid-Century America: A Nostalgic Look

  1. Karen's avatar

    Cute she has red hair like I Love Lucy. Now I need to go get some so I can slim down and remodel.

    Like

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