Fashion

1962 Bowling Alley Fashions

These fun separates get a perfect score.

Altered image from Feburary 1962 McCalls fashion article - colorful outfits from models in silly poses.
Altered image from Feburary 1962 McCalls fashion article – colorful outfits from models in silly poses.

There is a lot to like about making a page from a mid-century magazine come to life. This quirky hobby allows me to use modern day technology to show the contents of the page to a 21st century audience.

Case in point. Who can’t resist stopping to take a closer look at the this 2 page McCalls article from February 1962 showing models wearing colorful outfits set in a bowling alley?

According to the article, bowling was the number one sport in 1962.

With bowling firmly established as the country’s number one sport, it’s high time, we think, it began to have fashions of its very own, clothes with chic as well as free action.

Red white blue and polka dots - outfits featured in Feb 1962 McCalls Magazine
Red white blue and polka dots – outfits featured in Feb 1962 McCalls Magazine
  • Red linen culotte skirt; about $18.
  • Long-sleeve polka-dot shirt; about $12.
  • Four-paneled white linen skirt; about $23.

Had you heard the word Kegler before? I had to look it up. It means Bowler.

On these pages, we show you four costumes, all designed by Sylvia de Gay for Robert Sloan especially for keglers (although they’re exciting enough for other occasions, to).


Bowling Alley Fashions – February 1962 McCalls Magazine
  • Elongated shirt-type dress in floral silk-crepe print. Knee length or regular dress length. Optional self-belt. About $30.
  • Red linen pants; about $18.
  • Navy linen sweatshirt blouse, trimmed with white cotton knit. About $15
McCalls Feb 1962 - Bowling Alley Fashions
McCalls Feb 1962 – Bowling Alley Fashions
McCalls Feb 1962 - Bowling Alley Fashions from Midcenturypage.com
McCalls Feb 1962 – Bowling Alley Fashions from Midcenturypage.com

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