Food

1964 Diet Motivation

Mid-century diet ad and gown by Geoffery Beene

Gown by Geoffrey Beene – Image from 1964 ad for diet supplement Metrecal.

Although this might look like a fashion ad, it is actually promoting a diet product. The tag lines reads, “If you really want to look like this, hit or miss diets won’t work. Metrecal will. According to a wikipedia post, Metrecal was a diet supplement that came in the form of a powdered protein shake.

The impressive gown was designed by Geoffrey Beene.

1964 ad closeup for Metrecal Diet Supplement
1964 Metrecal Ad from Vogue – Gown by Geoffrey Beene

1 comment on “1964 Diet Motivation

  1. Pingback: 1959 – Sweeten with Sucaryl – Mid-Century Page

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