Food

1964 Diet Motivation

Mid-century diet ad and gown by Geoffery Beene

Gown by Geoffrey Beene – Image from 1964 ad for diet supplement Metrecal.

Although this might look like a fashion ad, it is actually promoting a diet product. The tag lines reads, “If you really want to look like this, hit or miss diets won’t work. Metrecal will. According to a wikipedia post, Metrecal was a diet supplement that came in the form of a powdered protein shake.

The impressive gown was designed by Geoffrey Beene.

1964 ad closeup for Metrecal Diet Supplement
1964 Metrecal Ad from Vogue – Gown by Geoffrey Beene

Unknown's avatar

About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

1 comment on “1964 Diet Motivation

  1. Pingback: 1959 – Sweeten with Sucaryl – Mid-Century Page

Leave a comment