It’s interesting to think back to the office of the 1950s where being a women who worked in an office was likely about being a secretary and being a secretary was all about typing. This was before copy machines were mainstream which meant that if more than one copy of a document was needed, they would use carbon paper to type two copies at a time. If you’ve ever used a manual typewriter, you know that typing requires a bit of strength. Perhaps that’s why the women in this June 1957 ad for Underwood typewriters appears to be in love with her new “golden touch” typewriter. According to the ad copy, the new Underwood Touch-Master ends back-breaking pound-pound typing forever.