1952 Morton Salt illustration

1952 When it Rains it Pours

Classic 1952 illustration for Morton Salt.

This ad campaign for Morton Salt is an example of classic Americana. The full page ad appeared in the October 1952 edition of Everywoman’s magazine with an assortment of other food-related ads. The illustration of the smiling girl in the yellow calico dress carrying an over-sized umbrella and an open container of Morton salt has changed through the decades, but the tagline is still the same, “When it rains it pours”.


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