Vintage Fashion Ad - street scene

1957 Horizontal Stripes

1957 fashion ad featuring a model wearing a striped dress with 2 men looking on.

Perhaps if you have a 20 inch waist, it’s OK to wear an ugly horizontal striped knit dress. Perhaps if you are wearing a great hat that sits atop your banged mid-length hair and perhaps if you are carrying a perfect leather purse and wearing gloves, you’ll get the attention of an ice cream vendor and guy in a sports car.

This ad for Sacony sportswear appeared in the September 1957 issue of Mademoiselle magazine. The dress was offered in rust heather and black, or red glow and black, or green heather and green fleet. It sold for $22.95.

Mid-century woman models knit striped dress


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