Fashion

1957 – What’s Curvallure?

1957 ad for Jantzen showing a woman in a strapless red lacy bra.

Turns out, Curvallure is the Jantzen bra that is “the small difference between girl and glamour girl”. This full page color lingerie ad showing a diva in a red lace strapless bra appeared in the September 1957 issue of Mademoiselle magazine.

+mademoiselle-sept-1957-74-21c

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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

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