1957 Wallace Sterling

Timeless ad for Wallace Sterling silverware from the pages of the September 1957 issue of Mademoiselle magazine.  At the time, Mademoiselle was more than a fashion magazine. Its tagline, “The magazine for smart young women” helps us understand that its target audience was unmarried women. Silverware was of high importance for a soon-to-be bride. This ad is one of my favorites.

“When you eat with Wallace every day, it needs no more than soap and water care. It wears forever. Its lustre grows as our pride in it will. In use: Discovery, $37.50.