1964 – Maidenform Sweet Music Cotton Bra
Maidenform’s Sweet Music cotton bra gained popularity in the mid-century, reflecting the shift to more natural undergarment styles.
1950s and 1960s : Remember – Research – Revive
Maidenform’s Sweet Music cotton bra gained popularity in the mid-century, reflecting the shift to more natural undergarment styles.
In the mid-20th century, Maidenform’s consistent “I Dreamed I…” ad campaign captivated women, with whimsical themes and creative visuals.
In 1956, Jantzen showcased décolleté bras in ads targeting young working women in mid-century fashion magazines.
In 1959, Jantzen advertised colorful girdles and bras featuring Nylon, Dacron, and Lastex. These fibers helped revolutionize the fashion industry.
In 1951, Vogue featured Jantzen’s distinctive Bullet Bra in a bold line drawing, highlighting the mid-century woman’s silhouette.
A blog dedicated to mid-century women’s magazines celebrates 500 posts featuring articles, ads, illustrations, fashion, and home design.
The 1956 Hollywood Maxwell V-ette ad showcased pastel bras with unique branding, including the tagline “The Wizard of Bras.”
The article highlights 1950s fashion, emphasizing undergarments’ role in achieving trendy silhouettes, complemented by vibrant illustrations and color suggestions.
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
Coffee in a B Cup. In 1951, a McCalls ad for FormFit bras featured a pin-up style illustration of a woman enjoying coffee.
The 1957 article from Today’s Secretary advises women on essential lingerie items, emphasizing proper fit and color choices.
In a vintage ad, a woman promotes Formfit’s undergarments, emphasizing figure improvement. Prices then vs now also noted.
And memories about the time I stole my dad’s ski sweater
A curly yarn of wool and mohair for the fifties poodle knit look













