Our search for mid-century sweaters takes us to 1953 and the soft textured look of Poodle Knit. The January 1953 edition of Today’s Woman magazine tells us that poodle-knit yarn is a new discovery for talented mid-century makers who knit. It is a curly yarn made with a combination of wool and mohair. They show readers these four great looks made with the yarn and provide a way to write for the patterns. Just put a dime in an envelope and address it to Today’s Woman Service Department at Today’s Woman. Greenwich, Conn.
They even provide the cost to make each piece. For example, they tell us that it costs $12.50 to make the skirt and $11.20 to make the jacket shown above.
Here’s a shawl that cost $9.60 to make.
And a soft textured cardigan that cost $10.50 to make.
Here’s a dressy top made with the yarn that includes a beaded filigree embellishment.
Today’s Woman was a household magazine made “For Young Wives”. Here is a peek at the magazine cover and table of contents.
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