Yesterday we featured a Listerine ad showing a classroom with sneezing students and empty chairs. The ad suggested that children gargle with Listerine twice daily to prevent colds. Today’s post also features a Listerine ad. Here, it takes credit for this high schooler’s party popularity.
Betty Lou used Listerine Antiseptic before leaving home. The other girl didn’t. That little extra-careful precaution spelled the difference in their popularity.
How is your breath today? To be Extra-Attractive be Extra-Careful
And then there’s those who don’t use Listerine. These poor folks are destined to be outcasts. Here are a few ads from the early mid-century that use fear to convince people to buy Listerine.
And then there’s this one suggesting that washing your hair with Listerine will prevent dandruff.
Mid-Century Page 
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