What is this mid-century photo advertising? We see a young girl in a yellow dress leaning over a bed filled with neatly folded clothing, towels, and blankets. What kind of product is it advertising?
Laundry soap. This ad for the May 1961 edition of McCalls magazine was for a little-known laundry soap called Fels Naptha.
Guess what? The brand still exists today.
The product has been around since 1893. It is used in today’s world to pre-treat stains. It is apparently also used to treat poison ivy. When was the last time you saw something for less than $2 in the laundry isle?