My search for mother child images from 1962 brought me to this delightful image of a mother and her daughter for Quaker Oats. The daughter’s breakfast is a giant bowl of oatmeal with cream and strawberry jam. Daughter hasn’t yet touched the oatmeal, she is busy licking the jam spoon.
This is one of a series of Quaker Oatmeal ads from my collection of mid-century woman’s magazines that feature a child eating oatmeal with an adoring mom looking on. Here are 2 others that I have posted previously.
And here are 2 more that I found in my collection. Besides the mother/child images, they also include some additional information such as suggestions for what to add to your oatmeal. Syrup or brown sugar anyone?
And just when you thought you had heard everything you ever wanted to know about mid-century Quaker Oats ads, here’s one more that I found. This one targets wives and encourages her to feed her hubby Quaker Oats in the morning.
Oatmeal sticks to his ribs . . . kind of gives his spirits a lift until lunchtime
I can’t be sure, but the guy in the hat reading a newspaper looks a lot like Harvey Korman.
Mid-Century Page 
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