1952 Social Security Swimsuits

Now that summer is officially here, let’s welcome it with this fun ad for Sea Nymph Glamour Swimsuits. It stands out as one of my favorite ads from my mid-century magazine collection. As is usually the case, it is the fun illustration that steals my heart. Perhaps that, and the cute copy that was written to let the reader and potential buyer know that the suit was designed with “social security” to keep the top up and bottom down.

Here’s to summer and the opportunity to return to normal.