1958 Ivory Ad
Beauty

1958 Ivory Fresh

Ivory soap ad from 1958 ad features a woman with dark hair and blue eyes holding a parasol.

This ad from 1958 for Ivory soap is one of many ads published in mid-century magazines where beauty was front and center. Ivory soap promoted itself as a beauty product and not just a soap. Their ads through the decades always featured models with young, fresh complexions. This model of course is no exception. However, thanks to her classic look, she would feel at home in today’s beauty publications.

1958 ad for Ivory soap.
1958 ad for Ivory soap.
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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

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