The baby boomer generation was from 1946 to 1964. This means that the oldest baby boomers were teenagers in 1963 when this ad was published. A big sister serving breakfast to her younger siblings was likely a common scene during this time in history. Ads such as this were common in popular go-to’s like Good Housekeeping for busy stay-at-home moms raising a family. Brands like Aunt Jemima were deemed as necessary for modern families.
By the way, pecans and waffles sound delicious. Yum.
Mid-Century Page 
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