11 Retro Summer Styles from the 1960s
Early 1960s summer fashion showcased vibrant trends like gingham, polka dots, and bold prints, emphasizing feminine and colorful styles.
Tag: Fashion History
Shapewear Then and Now: A Look at the Zip-Up Girdle
In the mid-century, a zipper girdle innovation aimed to help with waistline compression. Today, modern shapewear continues the trend.
1953 – Perma-lift and the Bullet Bra
Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Perma-lift Shapewear Ads from the 1950’s
Perma-lift advertised girdles, bras, and panties in 1950s women’s magazines, using illustrations and targeting different lengths and figures.
Discover the Tres Secrete Inflatable Bra from 1951
Fashion and industry shaped women’s desired hourglass figure in the 1950s, leading to the invention of the inflatable bra.
Vintage Bullet Bra Advertisements from the 1950s
In the 1950s, the Lovable bra company sold affordable bras in various colors, using pin-up style illustrations in ads.
1960 – Fashion Designer Scaasi’s Dream Girdle
In September 1960, Maidenform Girdles ad featuring Arnold Scaasi’s dress emphasized the role of the girdle in fashion.
Formfit Bra Ads from the 1950’s
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
1957 How to Buy Lingerie
The 1957 article from Today’s Secretary advises women on essential lingerie items, emphasizing proper fit and color choices.
1949 – Formfit Bras and Girdles
In a vintage ad, a woman promotes Formfit’s undergarments, emphasizing figure improvement. Prices then vs now also noted.
Mid-Century Page 