1953 – Perma-lift and the Bullet Bra
Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Tag: bra
Perma-lift Shapewear Ads from the 1950’s
Perma-lift advertised girdles, bras, and panties in 1950s women’s magazines, using illustrations and targeting different lengths and figures.
Discover the Tres Secrete Inflatable Bra from 1951
Fashion and industry shaped women’s desired hourglass figure in the 1950s, leading to the invention of the inflatable bra.
Vintage Bullet Bra Advertisements from the 1950s
In the 1950s, the Lovable bra company sold affordable bras in various colors, using pin-up style illustrations in ads.
1964 – Maidenform Sweet Music Cotton Bra
Maidenform’s Sweet Music cotton bra gained popularity in the mid-century, reflecting the shift to more natural undergarment styles.
Exploring Maidenform’s 1950s Advertising Magic
In the mid-20th century, Maidenform’s consistent “I Dreamed I…” ad campaign captivated women, with whimsical themes and creative visuals.
1952 – Jantzen Décolleté Bras
In 1956, Jantzen showcased décolleté bras in ads targeting young working women in mid-century fashion magazines.
1959 – The Shaping of Fashion with Jantzen
In 1959, Jantzen advertised colorful girdles and bras featuring Nylon, Dacron, and Lastex. These fibers helped revolutionize the fashion industry.
Exploring Jantzen’s 1951 Bullet Bra Ad
In 1951, Vogue featured Jantzen’s distinctive Bullet Bra in a bold line drawing, highlighting the mid-century woman’s silhouette.
1956 – Hollywood Maxwell V-ette Bras
The 1956 Hollywood Maxwell V-ette ad showcased pastel bras with unique branding, including the tagline “The Wizard of Bras.”
Undergarments of the 1950s: A Fashion Insider’s Guide
The article highlights 1950s fashion, emphasizing undergarments’ role in achieving trendy silhouettes, complemented by vibrant illustrations and color suggestions.
Formfit Bra Ads from the 1950’s
The 1950s Formfit bras defined iconic silhouettes, evolving from bullet styles to more natural shapes. The brand continues today.
1949 – Formfit Bras and Girdles
In a vintage ad, a woman promotes Formfit’s undergarments, emphasizing figure improvement. Prices then vs now also noted.
Mid-Century Page 