Mid-Century Bathroom Décor: Beyond White
In December 1964, Northern showcased Aurora’s colorful toilet paper, highlighting mid-century design trends and their importance in homes during that era.
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Explore 1950s Family Pajama Ads: Weldon Collection
Weldon Pajamas marketed family-friendly sleepwear in the fifties, promoting themed designs and affordable prices.
Easter Outfits for Children: Good Housekeeping 1963 Insights
Good Housekeeping’s April 1963 article highlights children’s Easter fashion, featuring adorable, though impractical, outfits for girls and boys.
Shapewear Then and Now: A Look at the Zip-Up Girdle
In the mid-century, a zipper girdle innovation aimed to help with waistline compression. Today, modern shapewear continues the trend.
1953 – Perma-lift and the Bullet Bra
Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Perma-lift Shapewear Ads from the 1950’s
Perma-lift advertised girdles, bras, and panties in 1950s women’s magazines, using illustrations and targeting different lengths and figures.
The Evolution of 1950s Shapewear: Patents and Innovations
The 1950s saw the rise of patented shapewear, including Jantzen’s Curvallure bras and Sarong Jr’s criss-cross girdle.
Discover the Tres Secrete Inflatable Bra from 1951
Fashion and industry shaped women’s desired hourglass figure in the 1950s, leading to the invention of the inflatable bra.
Vintage Bullet Bra Advertisements from the 1950s
In the 1950s, the Lovable bra company sold affordable bras in various colors, using pin-up style illustrations in ads.
1960 – Fashion Designer Scaasi’s Dream Girdle
In September 1960, Maidenform Girdles ad featuring Arnold Scaasi’s dress emphasized the role of the girdle in fashion.
1964 – Maidenform Sweet Music Cotton Bra
Maidenform’s Sweet Music cotton bra gained popularity in the mid-century, reflecting the shift to more natural undergarment styles.
Exploring Maidenform’s 1950s Advertising Magic
In the mid-20th century, Maidenform’s consistent “I Dreamed I…” ad campaign captivated women, with whimsical themes and creative visuals.
1952 – Jantzen Décolleté Bras
In 1956, Jantzen showcased décolleté bras in ads targeting young working women in mid-century fashion magazines.
1956 – Hollywood Maxwell V-ette Bras
The 1956 Hollywood Maxwell V-ette ad showcased pastel bras with unique branding, including the tagline “The Wizard of Bras.”
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