Mid-Century Modern Home Decor Tips from 1959
In the 1950s, magazines like Woman’s Day guided young adults on budget-friendly mid-century modern home decor and furnishings.
Author: Janet
I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's
Max Factor’s Vibrant 1960s Lipstick and Nail Polish Ads
Max Factor promoted its “California Mad Mad Colors” lipstick and nail polish line in March 1963’s Good Housekeeping magazine edition.
Fashion Evolution: 1950s to 1960s in McCalls
Fashion evolved significantly from the 1950s to 1960s, transitioning from cinched-waist designs to bold, comfortable summer outfits.
Mid-Century Bathroom Décor: Beyond White
In December 1964, Northern showcased Aurora’s colorful toilet paper, highlighting mid-century design trends and their importance in homes during that era.
Explore 1950s Family Pajama Ads: Weldon Collection
Weldon Pajamas marketed family-friendly sleepwear in the fifties, promoting themed designs and affordable prices.
Easter Outfits for Children: Good Housekeeping 1963 Insights
Good Housekeeping’s April 1963 article highlights children’s Easter fashion, featuring adorable, though impractical, outfits for girls and boys.
Explore Retro Sweater Trends and Prices from 1960’s
Here are 12 retro sweaters featured in McCalls September 1964. These vintage styles offer a nostalgic comparison of fashion then versus now.
Shapewear Then and Now: A Look at the Zip-Up Girdle
In the mid-century, a zipper girdle innovation aimed to help with waistline compression. Today, modern shapewear continues the trend.
1953 – Perma-lift and the Bullet Bra
Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.
Perma-lift Shapewear Ads from the 1950’s
Perma-lift advertised girdles, bras, and panties in 1950s women’s magazines, using illustrations and targeting different lengths and figures.
The Evolution of 1950s Shapewear: Patents and Innovations
The 1950s saw the rise of patented shapewear, including Jantzen’s Curvallure bras and Sarong Jr’s criss-cross girdle.
Discover the Tres Secrete Inflatable Bra from 1951
Fashion and industry shaped women’s desired hourglass figure in the 1950s, leading to the invention of the inflatable bra.
Vintage Bullet Bra Advertisements from the 1950s
In the 1950s, the Lovable bra company sold affordable bras in various colors, using pin-up style illustrations in ads.
1960 – Fashion Designer Scaasi’s Dream Girdle
In September 1960, Maidenform Girdles ad featuring Arnold Scaasi’s dress emphasized the role of the girdle in fashion.
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