Mid-century advertising varied based on the magazine. This ad for Devilwood canned ham comes from a 1960s issue of Good Housekeeping. Like the name suggests, this magazine catered to homemakers. These homemakers would have sought products that provided options for the daily task of making lunch. The ad you see here shows a picnic, a cute couple, and a kiss.
The ad suggested to fill the picnic basket with Underwood Deviled Ham ‘n egg sandwiches. If she wanted to take advantage of a special offer for a “sandwich set”, she would put $1.50 and a Underwood deviled ham wrapper in an envelope and send it to an address in St Paul Minnesota. I always find it interesting to see how mail order was done in the 1960’s. Note the address. This was a time before zip codes.
Underwood Deviled Ham ads from the 1960s
Here are 2 more 1960’s Underwood Deviled Ham ads from 1963.
Underwood Deviled Ham ad from the 1950s
I found one Underwood ad from the 1950’s in my collection of mid-century women’s magazines. This one comes from 1952.
Underwood Deviled Ham in today’s world
Underwood still sells deviled ham in a can, along with other meats. Here’s a peek at the current packaging.
https://underwoodspreads.com/product/deviled-ham-spread/
Mid-Century Page 
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