Fashion

1957 How to Buy Lingerie

The 1957 article from Today's Secretary advises women on essential lingerie items, emphasizing proper fit and color choices.

1957 article from Today’s Secretary about lingerie

What did the mid-century working woman need to fulfil her lingerie wardrobe? According to this article that appeared in the January 1957 issue of Today’s Secretary magazine, a complete lingerie wardrobe consisted of the following:

  • 4 bras (including 1 strapless)
  • 3 girdles (including 1 panty)
  • 6 pairs of panties
  • 4 slips (either full or half)
  • 1 full petticoat or crinoline
  • 3 pairs of pajamas or night gowns
  • 1 quilted or heavy robe
  • 1 lightweight duster

Whew. That’s a lot of lingerie. The article warns the reader that fit is the most important thing to consider when buying a bra, slip, or girdle. It gives advice about how to buy the right girdle.

Make sure the garters are comfortably placed for you, and that there are no seams that bind or hit you uncomfortably.

On the other hand, have fun with the color choices. It suggests to buy something in the shade of your choice such as one of the new mint greens, rosy pinks, or icy blues.

Here’s a link to download the full article.

References

I have to admit that even though I was a mid-century child, I was not aware of a crinoline. According to Wikipedia, the 20th century crinoline is similar to a petticoat. Picture the full under skirt worn by a female square dancer. Here is a link to the Wikipedia page.

https://en.wikipedia.org/wiki/Crinoline

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About Janet

I'm an American baby boomer with a strange hobby. I collect mid-century women's magazines. My blog, MidCenturyPage.com is a result of a 20 year passion to scan the pages of these magazines and share them with anyone who wants to understand what mid-century women thought about, cared about, and worried about while living in the 1950's and 1960's

2 comments on “1957 How to Buy Lingerie

  1. Pingback: Formfit Bra Ads from the 1950’s – Mid-Century Page

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